Adobe Analytics

Web Analytics: Analysing data no longer necessarily requires a department of data scientists. Even employees without any data knowledge can use Adobe Analytics to analyse large amounts of data and gain actionable insights – intuitively via drag & drop. Since Adobe is one of the pioneers in this regard, Forrester ranked the company as a leader in the field of »Customer Analytics Technologies« in 2020.

Predictive Analytics: With the help of AI and machine learning, you can get insights into your customers' future behaviour. The algorithms spot patterns in your data and help you identify and fix problems as well as anticipate customer behaviour. This way, you can find out, for example, how likely a customer is to convert or which marketing channels are best suited for certain campaigns.

Marketing Attribution: With Adobe Analytics, you can collect data from all your channels, analyse it and put the results together to create a comprehensive report. Rule-based and algorithmic attribution models make it easier for you to reliably analyse customer behaviour and properly allocate your marketing budget. Adobe Analytics also lets you create custom models that fit your company's specific needs.

Marketing Analytics: Customers are interacting with your brand on more and more channels. Adobe Analytics enables you to bring all this data together, use it efficiently and analyse it to obtain a 360-degree view of your customers. Find out which channels work best for which customers and how you can deliver the best possible digital experience throughout the entire customer journey.