Marketing Automation for Successful Lead Management and Marketing
Marketo was founded as a B2B marketing automation system in 2006. In 2018, Adobe purchased Marketo.
Today, the system is one of the largest platforms for marketing automation.
With this cloud solution from Adobe, you can optimise your lead management and provide your customers with consistent and personalised content throughout the entire customer journey.
Various features help generate leads, acquire customers and ultimately increase sales. These include
- the creation of personalised e-mail marketing campaigns
- lead management as well as lead scoring and lead nurturing
- marketing automation
- account-based marketing
Selecting Marketing Automation Systems
The range of marketing automation systems is diverse. What exactly are the differences?
In our white paper, you will learn everything about the most important marketing automation systems. We analyse the differences for you and provide valuable tips for the selection. Benefit from our expertise today!
Successful Automation – Our Services at a Glance
Before the Implementation
- Definition of your requirements for a marketing automation system
- Demonstration of what Marketo Engage has to offer by our Adobe expert team
- Support and advice on system selection
During the Implementation
- Set-up and configuration of Marketo Engage and integration into your system landscape, including correct assignment of roles and rights
- Support with ramp-up and IP warming
- Creation of content, designs and templates
- Training of your employees
After the Implementation
- Planning and optimisation of communication with your customers for an optimal customer journey
- Support with operational questions in daily business
- Creation of individual reports for your stakeholders
- Development of recommendations for action
Why Adobe Marketo Engage Is Worth It
Orchestrate Complex Customer Journeys and Optimise Sales
With Marketo Engage, you can optimise and unify your marketing and sales processes. This is possible through the systematic and coordinated creation of individual customer journeys – from the standard welcome journey to the complex sales funnel strategy, you can efficiently generate excellent opportunities.
Segmentation, Personalisation and Individual Customer Approach
Provide your customers with a highly personalised and consistent user experience. This can be achieved through comprehensive segmentation and personalisation options, tailored dynamic and AI-powered content as well as A/B/n testing.
Simple Integration of Other Systems and Applications
Pre-built interfaces make it easier to integrate and connect marketing applications from other providers and CRM systems.
Coordinate Engagement Across All Channels
Reach potential customers at the right moment across all channels – whether via e-mail, display advertising, mobile devices, social media, search engines, chatbots or offline. With Marketo Engage, you can create engaging and personalised omnichannel experiences.
Always Keep an Eye on Impact
With Marketo Engage, you can measure the impact and effectiveness of your efforts and campaigns across all touchpoints. This, as well as the allocation of sales revenues, helps you better understand, substantiate and optimise developments in the future. Reporting is standardised, but also highly customisable. You can always keep your defined KPIs and conversions in view.
Intuitive Operation and Flexible Customisation
Marketo Engage offers you many options to customise and set up the system exactly according to your needs. Benefit from intuitive operation and a clear folder structure.
Why dotSource Is the Right Partner for You
We have the right expert for every question. We have been supporting Adobe projects since 2008 and will also find the perfect solution for you – one that meets your requirements and is tailored to your business environment. Thanks to our partnership with Adobe, you can benefit from quick support and direct communication with the software provider.
We support you in the deployment of all Adobe Experience Cloud applications. The right solution should fit your requirements. Therefore, we always provide agnostic and independent advice. In training courses, we pass on knowledge to you and your employees. Our expert team regularly takes part in Adobe training courses and certifications.
As a digital agency, we can also support you in other aspects of your digital transformation journey – at any time. Trust our expertise
- as an e-commerce agency
- as a UX agency for UX design and usability
- as a digital marketing agency
- in the field of cloud solutions
- in the field of content management and data-driven business
FAQ – Frequently Asked Questions About Adobe Marketo Engage
What is Adobe Marketo Engage?
Marketo Engage is a platform for marketing automation. The central cloud solution combines
- marketing automation
- account-based marketing
- lead management
- e-mail marketing
- multi-touch attribution
With Marketo Engage, you can keep track of your customers' interactions throughout complex customer journeys. Thanks to orchestration and lead nurturing, marketing and sales work hand in hand.
With this solution, user profiles are maintained and enriched throughout the entire process to address interested parties with relevant and personalised content at the right time. The goal is to turn leads into customers through automated campaigns.
The platform can be used as part of Adobe Experience Cloud, but can also be connected to other marketing solutions and CRM systems separately.
Who is Adobe Marketo Engage for?
The platform is aimed at B2B and B2C companies. It is particularly suitable for organisations with complex sales processes as well as for companies wanting to implement a new marketing automation tool or replace their current system.
Marketo Engage is often used by companies that need marketing and sales to work together very closely. This is usually the case with products and services that require intensive consulting as well as processes that involve many people. This applies, for example, to the healthcare, insurance and manufacturing industries.
How much does Adobe Marketo Engage cost?
Adobe offers various pricing models and categories: Growth, Select, Prime and Ultimate. Which model works for you depends on your requirements, needs and plans.
As an Adobe partner, we are happy to support and advise you on the different options.
What challenges can be overcome with Adobe Marketo Engage?
The solution offers support on several levels. It
- connects marketing and sales and ensures a consistent level of knowledge regarding customer journeys and valuable opportunities
- provides your customers with personalised user experiences across all channels through automated campaigns
- helps automate marketing and sales processes, reduces manual efforts and increases efficiency
- creates transparency by measuring interactions at every stage of the customer journey and facilitates the identification of periods with low conversion rates
- helps evaluate individual touchpoints, allowing you to identify effective assets, channels and campaigns that have the greatest positive impact on your ROI, with reporting tools supporting the visualisation of analyses
As an official Adobe partner, we are always at your disposal if you need more information and insights.
We Implement Your Individual Adobe Solution
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