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Test and Optimise User Experience with Adobe Target

Using Adobe Target, you can create personalised content tailored to your customers' needs. Continuously improve user experience via A/B testing and multivariate testing.

Overview of Our Services

Preparation and Implementation

As your Adobe Target implementation partner, we support you with

  • requirements analysis and solution development
  • optimisation potential discovery
  • full system configuration (from set-up to operation)
  • planning, implementation and monitoring of A/B testing and multivariate testing

After the Implementation

After the configuration, you can rely on us for

  • personalised concept creation
  • conversion optimisation
  • the automatic recognition of target groups

Find Out More About A/B Testing in Our White Paper!

A/B Testing White Paper

The optimisation of performance and usability is an essential aspect on the path towards an ideal user experience.

In our white paper, we explain the basics of A/B testing as well as highlight the possible tools, offer tips and provide examples of best practices. Join us to become an A/B testing professional!

 

Download the white paper for free now

Benefits of Adobe Target

Multichannel

Address a Large Target Group

Which channels do your customers use to interact with your brand? Which marketing campaigns are successful – and which ones are not?

With Adobe Target, you can obtain this information and condense it to form a customer profile. You benefit from this behavioural data and can create tailored cross-channel experiences for your customers using machine learning.

A/B Testing

Test User Experience Systematically

The system assists you with A/B testing and multivariate testing. The collected data lets you make informed decisions for the further development and optimisation of your website. As part of Adobe Experience Cloud, your test results flow directly into subsequent marketing activities.

Use Case AI

Automate and Scale with Adobe Sensei

Adobe Target's artificial intelligence, Adobe Sensei, allows you to take your marketing campaigns to the next level.

One example is the option to make personalised recommendations. Through machine learning, such features improve with time. Depending on the context, it is decided what content should be presented to which customer and at what point in time.

The Choice Is Yours – These Are Our Service Packages

Service Package S

  • Connection to your website or online shop
  • Hands-on training
  • Configuration of the automation features
  • Scope of ~3 project days

Service Package M

  • Service Package S
  • Workshop (spanning around 6 hours) focused on analysing the existing website and potential target groups
  • Creation of five target groups with individual scripts for defining them
  • Creation of up to three A/B tests and their analysis
  • Scope of ~10 project days

Facts and Figures: Use Data Effectively

48 %

of companies

that rely on personalised websites record a double-digit increase in revenue.

70 %

higher conversion rates

can be obtained through recommended products.

80 %

of users

prefer to interact with brands that offer personalised experiences.

 

* Source: Adobe

This Makes dotSource Your Ideal Adobe Target Partner

As a full-service digital agency, we have extensive experience and will support you as a marketing automation agency with A/B testing and data-driven business.

As a partner for Adobe Target implementation, we help you personalise your digital channels and optimise them via targeted A/B testing. We adequately adapt Adobe Target to your system landscape and ensure its optimal interaction with other systems.

 

Contact us now

FAQ – Frequently Asked Questions About Adobe Target

01

How does Adobe Target work?

The system can be connected to any website. Customers are identified by first-party cookies and can thus also be categorised into target groups based on their behaviour. For every target group, the content can be personalised and replaced on the website. In addition, AI mechanisms provide support for the automatic distribution and optimisation of content and offers.

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What is personalisation?

Personalisation refers to the content on your website or online shop being adapted to your customers (e.g. personalised product recommendations). The goal is to provide your customers with a consistent experience by addressing them individually.

Personalisation improves the shopping experiences of your customers and enhances your results in terms of conversion rates and customer loyalty.

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How can dotSource help you?

Everyone can use Adobe Target, but it unfolds its full potential via clear concept creation and well-informed analysis of the results. This is the only way to get to know your customers better, enabling you to make decisions that will improve your business in the long term.

The basic set-up and the categorisation of customers into target groups requires additional technical expertise, which is covered by more than 500 dotSource employees.

We provide comprehensive support – from design, consulting, training courses and implementation to ongoing assistance. Our expert team is here for you.

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Want to learn more? I'm looking forward to hearing from you!

Jule Flachenecker

Jule Flachenecker

Partner Manager

+49 3641 519 8134

j.flachenecker@dotSource.de