Big Data Instead of Blind Date: Moving Away from Intuition Towards Data-Based Decision-Making
The evolution of business models – from business to
e-business – has produced large amounts of data in recent years. This data has enormous potential. Thanks to constantly improving technical possibilities for data processing, information can be gathered, which takes the opportunities for decision-making to the next level.
Not only do data-driven decisions allow for resource-efficient processes, but they also enable innovative customer services and take companies to the next evolutionary stage: data-driven business.
Every company, regardless of its industry, and every department benefits from the processing of accumulated data.
We accompany you on your way to becoming a data-driven company. With our technological expertise, our passion for digital solutions and our experience from 16 years in e-commerce, we develop future-oriented solutions based on your corporate data – no matter whether it is for digital marketing, e-commerce, procurement or cross-team business processes.
Our service covers the entire process. It usually starts with an analysis of your data landscape and data quality. We develop use cases based on your corporate goals and select the tools and methods that fit your data strategy, for example machine learning or BI solutions. The results of your data science project can then be restored to your system. An example of this is the integration of Forecast into your ERP system or online shop.
- Find out more with our Data Maturity Assessment!
We Make It Possible for You to Use Data, AI and BI to
- Generate more sales: The analysis of large amounts of data, for example via machine learning, allows you to quickly respond to changes and thus gain an economic advantage.
- Make more informed, effective business decisions: AI can proactively simulate challenges and problems so that they
can be prevented in advance.
- Deploy staff more efficiently: By using AI and BI solutions, you can gain valuable time for other tasks.
Data-Driven Commerce: Using AI and BI Profitably
AI is the ability of computers and machines to learn from experience and adapt to new information.
The goal is to automatically make decisions based on available data within milliseconds, thus increasing the relevance and validity of analytics projects.
More and more companies are taking advantage of this potential to develop their business and strengthen the loyalty of their customers.
AI is playing an increasingly important role – not only in terms of customer expectations, but also when it comes to optimising internal business processes.
From automated product tagging and semi-automated creation of description texts to AI-assisted online marketing budgets: the application possibilities are as diverse as the business models of brands, retailers and manufacturers. Those who know how to use the opportunities offered by AI gain a clear competitive advantage.
Discover the Most Important Facts and Figures Relating to Prompt Engineering in Our Free Cheat Sheet
Find out everything about prompt engineering – concisely summarised in our cheat sheet.