Press Release
Jena/Einbeck – For many years, KWS SAAT SE & Co. KGaA has been relying on dotSource's expertise to optimise its digital business processes. In the most recent collaboration, dotSource implemented Microsoft Power BI and connected it to the existing systems, allowing the seed producer to optimise its internal business processes and make data-driven decisions.
Since 2019, dotSource has been assisting the internationally operating company in the digitalisation of its sales channels. In the first project, which began in November 2019, dotSource experts developed an appealing digital experience platform for the leading plant breeding company. Since then, KWS has evolved and new channels have been added to the digital universe of this major player in the agricultural industry.
To efficiently use all these channels, KWS needed a tool to bring together the existing data and analyse it effectively. This is why KWS opted for Microsoft's business intelligence system. Microsoft Power BI enables access to all collected data in different systems and allows users to intuitively create dashboards and reports. To implement and integrate this tool, KWS once again turned to its long-standing digitalisation partner dotSource.
Clear Analyses for Various Company Departments with Microsoft Power BI
Data scientists from dotSource and the KWS team worked together to adequately connect Microsoft Power BI to the existing systems, including the Salesforce multi-cloud solution. Today, the collected data from all systems is stored in the Microsoft Azure cloud in what is known as a »data lake«. The BI tool can extract the required information from it.
For example, if the global marketing team is looking for specific information, the required KPIs can be displayed in a clear dashboard with the help of Microsoft Power BI. If marketing campaigns need to be analysed or social media reports need to be created, the tool also provides the necessary data. This way, internal processes can be made more efficient.
Full Service Thanks to Technological Expertise and Training Courses for Employees
To make the services of the BI tool accessible for all employees, the collaboration between the digital agency and the agricultural company includes not only the technical connection of the systems, but also the training of employees in using them. Moreover, the dotSource business intelligence team provides ongoing support to the various departments of KWS in a regular weekly meeting.
»We are delighted that we have been able to extend our excellent collaboration with dotSource in e-commerce to the field of business intelligence. This allows us to make decisions faster and in a more data-driven way,« Mario Klass, Head of Customer Management at the KWS Group, comments on the project.
About KWS
KWS SAAT SE & Co. KGaA was founded in 1856 and is now one of the world's leading plant breeding companies. The listed company from the agricultural industry has around 6,000 employees in 70 countries. Aside from crop production and the sale of seeds, KWS focuses on research to develop new and more resistant varieties as well as smart farming solutions.
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