Press Release
On the 16th and 17th of March, the Handelskraft Conference for Digital Success, presented by dotSource, will show how companies can become digital champions! In interactive panels on topics such as sustainable business strategies, data culture and agile business, the speakers will provide the audience with useful tips and tricks for their digital projects. Tickets for the online event are available for free.
»Companies simply can no longer afford not to make a contribution« – this is what it says in the Handelskraft Trend Book 2022, the publication accompanying the annual conference for digital success. The movers and shakers at #HK2022 make it clear what they want to focus on this year: It is not only tech trends that are essential to the successful business of tomorrow. Companies can no longer hide from the societal issues surrounding social and environmental justice – nor do they want to!
There are many good reasons for this, as green business models are booming like never before: Sustainability has become a purchasing criterion for 80 per cent of consumers worldwide and it is also becoming apparent in B2B that transparent and fair supply chains will soon be a must. Even lawmakers are responding with initiatives that keep products in the commodity cycle for longer through repairs or oblige companies to design sustainable products and packaging. Nevertheless, experts on corporate social responsibility also see the responsibility for a future worth living in the hands of companies.
Handelskraft Conference for Digital Success: First-Hand Expertise and Best Practices
At the Handelskraft Conference 2022, presented by the digital agency dotSource, top-class speakers will demonstrate how to capitalise on this megatrend to come up with real innovations. Starting with the opening keynote on the 16th of March, they will show how every company can be digitally successful with sustainability and diversity – one of them is sustainable matchmaker Tina Teucher in »Economic Change Instead of Climate Change! 5 Transformation Levers to Become a Sustainability Pioneer!«
For the seventh year, the Handelskraft Conference for Digital Success stands for »Trends – Analyses – Everything Straight Forward«. On stage, it features movers and shakers who experience what they talk about on a daily basis and help shape it themselves. Honest insights from practice and exchange at eye level set the Handelskraft Conference apart from other events. Whether it is a start-up, a medium-sized enterprise or a large corporation: everyone is heard here, can exchange views and ideas and take away inspiration as well as recommendations for action for the future of their own company.
Handelskraft Conference 2022: »Digital Champions«
Besides sustainability and diversity, the focus of the Handelskraft Conference 2022 will be on »Data-Driven Business«, »Agile People. Agile Business.« and »Becoming a Love Brand with Digital Trends«. Decision-makers such as Franz Coriand from Deutsche MTM-Gesellschaft will talk about their sometimes rocky path to successful change management; tech luminary and best-selling author Aya Jaff will share her experiences from Silicon Valley and explain what German companies can learn from this agile corporate culture.
This year, the Handelskraft Conference for Digital Success will once again be held as a digital event. However, the experienced organisers will ensure that no one gets bored and that the authentic networking atmosphere is maintained by sending out goodie boxes to participants and offering interactive formats. Tickets for the online conference are available for free.
About dotSource
dotSource has been developing and implementing scalable digital products for marketing, sales and services since 2006. Whether it is e-commerce and content platforms, customer relationship and product data management or digital marketing and business intelligence: more than 400 digital natives see themselves as partners of their clients, taking into account individual requirements and living up to »Digital Success Right from the Start«. Companies like ESPRIT, hessnatur, Ottobock, TEAG, KWS, BayWa, Axel Springer, C.H.Beck, Würth and Netto Digital trust in this expertise.
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