Successful Brand Management Today Means: Digital First!
If it is not online, it does not exist!
Thanks to the smartphone, a brand can become a life companion these days: it fulfils everyday needs, is useful or simply great fun. The expectations of increasingly digitally active consumers are correspondingly high. If it cannot be found online, it does not exist. Therefore, the strategy and focus of your brand should mainly be digitally driven.
However, the virtually unlimited possibilities of the digital age also pose some challenges for brand management: for example, the number of potential touchpoints and channels keeps growing and it is increasingly difficult to create a consistent brand experience across all touchpoints.
Our slogan: Digital Success Right from the Start
As a digital agency, we have specialised in digital trends and the digital marketing of products and services since 2006. Whether it is a start-up or corporation, brand launch or relaunch, consolidation or optimisation: we create a digital brand experience that will be remembered.
From the first steps for quickly establishing a presence in the market and precisely prepared brand launches to far-reaching changes in the brand image and redesign: we support you in successfully positioning yourself in the market.
We look forward to working with you!
This is why your project is in the right hands with us
- Digital Success Is Our Core Business: Since 2006, it has been our mission to digitally transform brands and help them grow.
- Consistent Brand Creation from One Source: Our team consisting of digital consultants, digital marketing experts and designers works together closely.
- Low Entrepreneurial Risk: Our step-by-step approach and scalable results have already proven to be useful in many projects.
Increased Reach and More Conversions Through an Effective Brand Experience – »TEAG« Success Story
Find out more about how TEAG partnered up with dotSource to implement a multi-stream project, leveraging a cross-channel branding strategy featuring »HuBÄRt« to create emotional value for younger target groups.
Our Services in the Field of Brand Management
Brand Design & Redesign
- Logo creation and logo redesign
- Creation of key visuals
- Web design development for CMS, online shops, apps, etc.
- Development/redevelopment of corporate design, including documentation as part of a style guide
- Design of print media and digital media (e.g. display ads and banners, gladly in close cooperation with our SEA experts)
Digital Brand Strategy
- In-depth competition analysis
- Analysis of the existing corporate design and corporate communication
- Target group analysis, creation of personas and customer journeys
- Definition of brand values, archetypes, brand personality and brand vision
- Development of brand characteristics and brand strategy
Digital Marketing
- Creation of a cross-channel campaign strategy to build up or increase brand value
- Consulting, operational implementation and training courses in all areas of digital marketing (including web analytics, SEO, SEA, social media marketing, content marketing and product data marketing)
- Continuous campaign management/optimisation to ensure long-term success
- Establishment of measurability & performance monitoring based on meaningful data
Entrepreneurship Projects & Corporate Start-Ups
Effective Branding & Quick Visibility with Little Effort
Whether it is a newly founded company or the innovative vanguard of an established corporation: we take care of your brand’s digital success in the shortest possible time so that you can focus on the implementation of your innovative business idea.
When building and developing your love brand, we focus on rapid implementation so that nothing stands in the way of a quick launch and your brand gains visibility early on.
We offer a wide range of services:
- To start with: development of logos and key visuals
- Scalable design and marketing concepts so that you stay flexible regarding the development of your product
- Live prototyping to avoid unnecessary correction loops
- Target group analysis to determine which design and which means of communication appeal to your potential customers
- Efficient set of digital marketing measures depending on the target group, e.g. social media marketing, SEA and product data marketing
- Establishment of a measurable communication strategy
Brand & Sub-Brand Launches
For a brand to get off to a successful start, everything has to be right from the very beginning. Whether it is cross-channel, omnichannel or online pure players: successful branding within a rapidly growing competitive environment is only possible if you think digitally about your brand from the start.
From the communication strategy at all touchpoints and brand design to effective digital marketing measures: we prepare the set-up for the perfect launch of your brand – in the case of sub-brand launches, we obviously always take the existing brand landscape into account.
We offer a wide range of services:
- Target group and customer journey analysis
- Brand design development, including logo and key visuals
- Web design for your e-commerce system, websites, etc.
- Creation of an innovative customer experience strategy
- Individually compiled digital marketing measures for quick success and high visibility from the very beginning
- Integration of web tracking on your digital channels, which enables you to recognise potential for optimising your brand presence at an early stage
Relaunch for Corporations & Established Brands
We Breathe New Life into Your Brand Presence
Even brands that have been successful for many years are repeatedly faced with the challenge of having to adapt their brand presence to the zeitgeist and changing customer expectations. In some cases, it may even be necessary to rebuild the brand image from scratch.
We are your full-service partner for the relaunch of your brand. With a fresh design, a modern brand strategy and effective digital marketing measures, we ensure a fresh brand image while always taking into account the needs of your long-standing, trusting customers.
We offer a wide range of services:
- Comprehensive target group analysis as well as creation of personas and customer journeys
- Development of your brand vision
- Analysis and evaluation of your corporate design and corporate communication with regard to your (new) corporate goals
- Extensive overhaul of your corporate design as part of the corporate identity
- Support in adapting your corporate communication to your (new) corporate goals
- Concept creation & implementation of target-group-specific digital marketing measures
- Performance monitoring and optimisation based on meaningful data
Other Services in the Field of Digital Brand Management
Do you want to learn more? I'm looking forward to hearing from you!
