What Is CIAM?
CIAM stands for customer identity and access management.
A CIAM system regulates your customers’ access to your digital applications and services. By implementing different authentication methods, you can securely verify their identity.
Simplify the login process, for example, with single sign-on (SSO) or social logins. Moreover, your customers can easily manage consent and communication preferences via self-service account management.
This allows you to improve the user experience while ensuring compliance with important data protection regulations such as the GDPR.
Registration and login are among the most important customer journey steps, making them crucial to the overall user experience.
With the help of a CIAM system, you can ensure that your customers have a seamless and secure online experience, thereby promoting trust in all your channels.
CIAM Consulting Session
Ensuring Customer Data Security: An Overview of CIAM Features
Allow your customers to create and manage their own profiles. Automated workflows simplify the registration process and continuous data updates.
Make sure that only authorised users have access to sensitive data. A CIAM system offers the option of multi-factor authentication (MFA) and SSO for increased security.
Use advanced security technologies to protect customer data from unauthorised access and cyber attacks. This helps you gain and maintain the trust of your customers.
A CIAM system helps you adhere to data protection standards and protect customer data from misuse. By managing identity data centrally, you can ensure that you meet all legal requirements.
Benefits of a CIAM System
- Login Optimisation: Use a CIAM system to ensure a simple and secure login process. This increases the conversion rate and reduces the cart abandonment rate at the same time.
- Secure Transactions: By implementing MFA, only authorised users can access their accounts and carry out transactions. This protects both them and your company from fraud and identity theft.
- Personalised Shopping Experience: Use detailed interaction data to enrich customer profiles in your customer relationship management (CRM) system. This allows you to deliver personalised recommendations and offerings and boost customer satisfaction and loyalty.
- Consent and Preference Management: CIAM solutions enable your customers to easily manage their data protection preferences and consents. This allows you to ensure compliance with data protection regulations such as the GDPR while strengthening trust in your brand.
- Scalability During Peaks in Demand: When it comes to sales promotions or seasonal peaks, a CIAM system can easily handle a high volume of registrations and transactions without compromising performance. This ensures a seamless user experience at all times.
CIAM Use Cases Across Industries
Banks and insurance companies use CIAM to ensure the security of customer data and sensitive financial information. Algorithms detect and prevent fraud and identity theft.
Healthcare providers use CIAM to manage access to electronic health records. This ensures that only authorised users have access to sensitive patient data, supporting compliance with data protection regulations.
CIAM enables online retailers to simplify the registration and login process. Customers can log in quickly and securely via SSO or social logins, which increases the conversion rate and reduces the cart abandonment rate at the same time.
Find out more about the digital solutions tailored to the challenges in your industry.
Our CIAM Services
Before the Implementation:
- Advice on IT security and customer data management
- Evaluation of the right CIAM system for your challenges
- Identification of all necessary requirements
During the Implementation:
- Set-up of the CIAM system
- Integration of the CIAM solution into your existing system landscape
- Proper connection of all necessary data sources
- Continuous exchange and feedback throughout the entire project
After the Implementation:
- Ongoing support and further development of your system
- Additional services, e.g. user experience design, CRM, e-commerce or marketing automation
dotSource is Your CIAM Agency – Expertise and Tailored Solutions
As an experienced CIAM agency, we offer comprehensive solutions for managing your customers’ identities and access. Our expertise is based on years of experience and successfully implemented projects in various industries.
Benefit from our in-depth knowledge regarding numerous CIAM solutions, including Google Cloud Identity, Azure AD B2C, Auth0, Keycloak and Microsoft Entra.
Our team of experts is dedicated to working closely with you to ensure that your customer data is protected while providing a seamless user experience.
As your reliable partner for IT security, we support you in implementing security strategies that are tailored to your company’s specific needs, e.g. through business monitoring or pentests.
CIAM Solution Providers at a Glance
- Google Cloud Identity: This tool provides secure identity management integrated with Google Cloud services. It is suitable for companies of all sizes, especially those that already use Google Cloud services and are looking for a built-in security solution.
- Azure AD B2C: This solution provides flexible identity management integrated with Microsoft's Azure platform. It is ideal for companies that are heavily embedded in Microsoft’s ecosystem and demand high security standards.
- Auth0: This system is a flexible CIAM platform that enables extensive customisation. It is particularly suitable for companies with complex IT landscapes that want a high level of control over their identity infrastructure.
- Keycloak: This tool is an open source solution, ideal for flexible and cost-effective implementation. The system is suitable for companies that want to host and manage their CIAM solution themselves – and for companies with sensitive data that prefer an on-premises solution.
- Microsoft Entra: This solution can be seamlessly integrated with Microsoft’s services and is particularly suitable for large companies that need a centralised solution for managing identities and other security aspects.
We are happy to help you evaluate and select the right solution for your company's specific needs.
Additional CRM Services
FAQ – Frequently Asked Questions About CIAM
What authentication methods does a CIAM system offer?
It comes with a range of authentication methods to verify the identity of users and grant them secure access to digital resources. The most common methods are MFA, SSO and biometric authentication.
How does CIAM scale with increasing user numbers?
CIAM solutions are scalable and can handle growing numbers of users and identities without compromising performance.
How can you benefit from the integration of a CIAM solution with a CRM system?
Integrating the two systems is an effective strategy to improve the user experience, increase data security and boost marketing efficiency. Companies that use both solutions together can benefit from a range of opportunities that can lead to long-term business success.
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