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CRM Agency – From Strategy to System: Optimising Customer Relationships Effectively

The quality of your customer relationships determines the success of your company. With the right customer relationship management (CRM) strategy and the right system, you can integrate customer focus as an integral part of your marketing, sales and service processes. Arrange a consulting session now!

Your First Step Towards a Tailor-Made CRM Strategy

As part of a free consulting session, we evaluate initial requirements and identify opportunities for your business.

Arrange a consulting session now

Your Benefits with dotSource as a CRM Agency

What Our Clients Say

We needed a quick, uncomplicated and flexible solution. With dotSource, we did not only get such a solution, but also a responsive, uncomplicated and flexible team with whom we had a strong, mutual basis of trust right away. All of this has even – or particularly – proven itself in challenging moments.

Benjamin Luyten, Head of Partnershop International, GRANIT PARTS

We have succeeded in reaching our goal in time before the TSA exit deadline because of the dedication and commitment of the entire team. I would also like to point out the responsiveness of the dotSource team! We were always able to reach someone who would support us immediately.

Tatjana Neuschmid-Uzelac (Product Owner, INNIO)

With Salesforce Service Cloud, we are up-to-date in terms of CRM technology once again and can purposefully implement our ideas in the future.

Achim Ahrens (E-Commerce Manager, MEVACO GmbH)

dotSource was recommended to us by our contacts at Salesforce. We then started the cooperation and have not regretted it to this day. Throughout the entire project, the cooperation was agile and solution-oriented. When challenges arose outside of regular meetings, communication channels were short and solutions were found quickly.

Robert Haller, Salesforce Specialist, Unitedprint.com SE

We really learned to appreciate the close cooperation with a brilliant team! The proposed solutions were excellent every time and the communication channels were direct, fast and unbureaucratic. dotSource really helped us implement Salesforce Service Cloud and Salesforce Marketing Cloud.

Alexander Ramseger, Head of Business Applications, Berge & Meer Touristik GmbH

With the new website, Leipziger Messe presents itself as a modern company – both technically and visually. The CMS design meets the diverse requirements of the entire group of companies with all its subsidiaries, locations and events. With the modular system and the responsive solutions, we found a convincing approach for the implementation. That is why we are extremely satisfied with our new online presence.

Dr. Andreas Knaut, Head of Communication & Company Spokesman, Leipziger Messe GmbH

The new Formel-Pro website is consistently geared to the needs of professional customers – contractors in the building materials industry. It is supported by a modern design and a variety of helpful features and services. This way, we deliver a vastly improved user experience with many multimedia offerings, useful tools and a lot of information about the Formel-Pro brand.

Florian Stein, Head of Own Brands, BayWa AG

Thanks to the professional guidance of dotSource, we implemented a CRM system within a short period of time that perfectly supports our company and makes it possible to retrieve data 24/7. In addition, Salesforce Service Cloud is flexibly scalable, which means that we can shape our future (and adapt the software to our needs – not vice versa).

Kevin Oppel, Member of the Managing Board, ISMA AG

Our Services as a CRM Agency at a Glance

CRM Beratung

Before the Project

  • CRM Consulting: Analysis of your existing systems and processes for a clear definition of requirements
  • CRM Strategy: Development of a customer-centric strategy based on persona and customer journey analysis
  • Requirements Elicitation: Documentation of specific use cases and prioritisation of your goals
  • System Selection: Compilation of a list of criteria and selection of the right CRM solution

 

CRM-Implementierung

During the Project

  • CRM System Implementation: Introduction of the ideal system for your requirements
  • Integration with Existing Systems: Seamless connection of the CRM system to your existing infrastructure
  • Data Migration: Consolidation and transfer of your customer data to the new system, giving all departments a holistic view of your customers

CRM Support

After the Project

  • Technical Support: Assurance of smooth operations through regular updates and maintenance
  • Further Development: Implementation of additional features and long-term optimisation of your CRM strategy
  • Operational Support: Support in daily business, for example creating campaigns and using engagement studios
  • Training: Employee coaching to ensure effective use of the new system

CRM Is More Than Just Software: Benefit from CRM Strategy Consulting

A CRM solution is an important tool. To strengthen customer relationships in the long term, however, you need not only the right technology, but also a well-thought-out strategy that is geared towards your specific business goals.

As part of a CRM consulting session, we work with you to develop a tailor-made CRM strategy. We take your industry, your company size, your customer structure and your specific challenges into account.

A CRM consulting session includes the following aspects:

Arrange a free initial consulting session now and let us develop a tailor-made CRM strategy together.

Get in touch with us

CRM Strategy Consulting for Your Project

Your Contact for Further Questions

Sabrina Pfeifer

Sabrina Pfeifer

Account Executive

Digital Business

+49 3641 797 9025

 

Our Team Will Get Back to You Within One Working Day

  • We will process your enquiry as quickly as possible and get in touch with you.

 

Opt for Modern CRM Solutions

Work with powerful tools to optimise the implementation of your CRM strategy. These systems enable you to provide efficient customer service and increase sales in the long term. Thanks to our agnostic approach, you can find exactly the right solution for your project. You can get an initial overview of the providers on the market and their positioning in the dotSource CRM vendor matrix.

These Companies Trust Our Services as a CRM Agency

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CRM Software: The Basis for Successful Customer Relationships

CRM encompasses the strategies, processes and technologies that companies use to manage customer relationships effectively.

The goal is to retain existing customers, acquire new ones and increase sales and customer satisfaction in the long term.

With a modern CRM solution, you have a central platform for managing customer data, optimising sales processes and supporting marketing campaigns.

It offers you a 360-degree view of your customers and enables data-driven decisions for a better customer experience.

Good Reasons for a CRM System

62 %

of consumers

expect companies to anticipate their needs. A CRM system helps meet these requirements through targeted analysis and proactive customer service.

94 %

of consumers

make their purchasing decisions dependent on the quality of customer service.

85 %

of companies

see efficient data management as a prerequisite for a successful personalised customer approach.

Benefits of a CRM System for Your Company

CRM and AI: Make the Most of Your Customer Data

 

 

AI is making CRM systems more powerful than ever before. It allows your sales team to work more efficiently and foster customer relationships more effectively.

Benefit from a wide range of features, including the following:

  • Predictive Scoring: Focus on the most promising sales opportunities. AI not only evaluates leads based on current data, but also predicts their future potential.
  • Next Best Action: AI analyses customer data and suggests the optimal next steps - be it a follow-up conversation, a suitable quote or a service check-in.
  • Real-Time Data Analysis: Get up-to-date insights and make informed decisions in real time. This feature is particularly helpful for dynamic markets and time-critical sales decisions.
  • Chatbots and Virtual Assistants: Take the pressure off your service team. Intelligent bots answer customer questions around the clock and prioritise support tickets.
  • Automation of Repetitive Tasks: AI takes over time-consuming activities such as data management, appointment coordination and follow-up e-mails.

AI and Process Automation

Frequently Asked Questions About CRM

01

Why do companies need a CRM system?

A CRM system helps you manage your customer data centrally, providing the opportunity to improve customer relationships and automate processes. This in turn increases efficiency across sales, marketing and customer service while boosting customer satisfaction.

02

How do you select the right CRM system?

The choice depends on various factors such as company size, requirements and budget. Key decision criteria include scalability, integration with existing tools and usability. As a CRM agency, we support you in selecting the right system to meet your specific needs.

03

Why is a CRM strategy important?

Without a clear strategy, a CRM system often remains ineffective. A well-thought-out CRM strategy, combined with a strong understanding of your target audience, ensures structured processes, excellent customer engagement and maximum efficiency in sales.