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Handelskraft

Under the brand name Handelskraft, we pool our industry knowledge and provide insights into opportunities and developments of digital brand management.

Handelskraft Trend Book

For 12 years, the Handelskraft Trend Book has been helping companies leverage digital trends to boost their business. It contains detailed analyses, useful tips as well as facts and figures from various industries.

The current Handelskraft Trend Book 2024 »Digital Metamorphosis« shows how important it is to adapt to changes and outlines how companies can drive forward innovation.

Last year, the Handelskraft Trend Book was recognised with several awards: the German Marketing Award 2023 in the »Graphic Design (Brochure)« category and the DEUTSCHER AGENTURPREIS (German Agency Award) in the »B2B Content Marketing« category.

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German Marketing Award Trend Book

DEUTSCHER AGENTURPREIS (German Agency Award) Trend Book

Handelskraft Blog

The authors of the Handelskraft blog work at dotSource. Thanks to their professional experience, they are able to comment on digital topics in a well-founded and concise manner – both on a national and international level. This way, they provide a holistic view of digitalisation. Besides e-commerce and digital marketing, it also includes other relevant topics for digital decision-makers as well as movers and shakers such as AI, platforms, digital solutions, modern work, UX and future retail.

It is important for us to

  • analyse the most important industry topics
  • summarise the discussion on these topics and
  • look at them from a new perspective
  • create a creative space for new ideas
  • enter into dialogue with our readers

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Handelskraft Conference

At the Handelskraft Conference for Digital Success, participants not only meet decision-makers, but also people who actually implement the things they talk about. Since we feature real movers and shakers on the Handelskraft stage, participants get practical know-how, learn from real challenges and benefit from established solution approaches instead of being overwhelmed with empty words. This mix coupled with extensive networking opportunities in a relaxed atmosphere makes the Handelskraft Conference a unique event.

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