Successful SEO Means Understanding Google & Co.
The battle for the top spots on search engines such as Google and Bing is all about one thing – user relevance. The more relevant search engines rate your website content for users, the higher the probability of achieving top rankings on search engine results pages. There are two main types of professional SEO: on- and off-page optimisation.
While on-page optimisation focuses on the technical aspects as well as the meta and content levels of your website, off-page optimisation aims to improve your backlink structure. After all, it is not only the source code and content of your website, but also external factors that have an impact on your search engine rankings.
Professional SEO as Part of Successful Digitalisation
Professional SEO is only one part of successful digital transformation. Find out in our white paper how you can future-proof your company through the digitalisation of marketing, sales and service processes to set yourself apart from the competition.
SEO Support: Increase Your Digital Visibility
The better your rankings on search engines such as Google, the more likely users are to click on your website. About 98 per cent of all clicks are distributed among positions 1 to 10 of organic search results. Of course, the first organic search result gets by far the most traffic.
For the majority of users, search engines are the starting point of their Internet journey – whether it is for obtaining information, searching for the best offers or browsing the web with ease. This makes it obvious how important SEO really is.
Why Is SEO Important?
Professional SEO is a strategic process for improving a website's organic rankings on search engines. It is important for increasing a company's visibility, reach and online growth. This in turn provides the basis for boosting conversions and sales.
SEO is an indispensable digital marketing discipline. Benefit from holistic support in SEO – from devising optimisation measures to implementing them. Through our ongoing SEO support and regular monitoring, we also ensure that your website achieves higher rankings.
Reap the benefits of an approach that is tailored to your individual requirements and always complies with the Google Webmaster Guidelines. We use our expertise to take the right SEO measures for your website – based on the latest trends and developments. In close collaboration with your marketers and developers, we are happy to support you in improving your search engine rankings in the long run.
How Can You Achieve Your Business Goals Through Professional SEO?
Do You Want Your Website to Be Found More Easily on Google?
You want to boost your company's online presence and address your target audience effectively. However, due to poor SEO, you are faced with numerous challenges, including the following:
- Low Visibility: Potential customers cannot find your website at the top of the search engine rankings. This means you are missing out on valuable traffic.
- Lack of Reach: You are not reaching your target audience because your content is not optimised for relevant keywords.
- Competitive Pressure: Your competitors rank better for relevant keywords than you do. As a result, they are found more quickly by potential customers and have a competitive edge over you.
- Low Conversion Rates: The narrow focus on individual SEO disciplines can lead to a poor user experience due to inadequate content – without resulting in conversions.
Overcome Your Challenges with Our SEO Services!
To successfully tackle these challenges and expand your online presence, professional SEO is crucial. It provides you with several advantages, including the following:
- Higher Rankings: Through targeted SEO, your website will achieve higher rankings on search engine results pages and generate more traffic.
- Increased Organic Reach: A well-thought-out SEO strategy allows you to reach your target audience more effectively by optimising your content for relevant keywords.
- Competitive Advantages: With a professional SEO strategy, you can stand out from your competitors and leave them behind as far as search results are concerned.
- Enhanced Conversion Rates: Professional SEO also takes into account user experience. This increases the likelihood of conversions and helps your company grow in the long run.
Benefit from Our Services: As a Professional SEO Agency, We Support Your Digital Marketing Efforts
Achieve your business goals through professional SEO – one of the many digital marketing services we offer.
SEO Analysis and Concept Creation
- Developing an individual SEO strategy for on- and off-page optimisation, resulting in the implementation of specific measures
- Identifying optimisation opportunities by analysing your website's source code, the meta and content levels as well as the backlink structure
- Controlling the crawling process using robots.txt, an XML sitemap & Co. to improve discoverability by search engines
- Optimising relevant ranking factors such as internal and external links on your website
- Assessing the risk of new backlinks
- Managing the indexability of individual pages through canonicals, noindex tags & Co. to avoid keyword cannibalisation and ranking drops
Successful Content Marketing Thanks to the Right Keyword Strategy
- Researching relevant keywords – including clustering and creating a content hierarchy
- Checking keywords with regard to their ranking potential and search volume
- Adjusting meta tags, URLs and microdata relating to your website to optimise your keyword strategy
- Revising headings to optimise them for search engines
- Creating unique content for website texts
- Optimising other types of web content such as images and videos for search engines by updating alt tags
SEO Support Combined with Monitoring and Expertise
- Google penalty recovery (the handling of problems with Google) to avoid ranking drops and remove existing penalties for direct Google optimisation
- Regular monitoring of your search engine rankings
- Creation of customised and informative dashboards to get a quick overview of your SEO performance
- Expansion of your SEO knowledge through tailored training courses
SEO Support to Ensure Your Company's Long-Term Online Success
Do you have a vision of successfully positioning your company online and reaching your target audience effectively? Turn this vision into reality with our professional SEO consulting. Trust our many years of expertise as a professional SEO agency specialising in both B2B and B2C e-commerce. Our goal is to increase the visibility and relevance of your website in search engines.
If you want to be at the top of the organic rankings in the long run, you need to constantly implement SEO measures and keep an eye on online visibility and keyword rankings. Continuous monitoring and taking into account current developments, for example Google updates and penalties, are key to long-term success.
SEO Consulting with Artificial Intelligence in Mind: GAIO
You want your online presence to be found and taken into account by chatbots and search assistants based on artificial intelligence (AI). This is precisely where generative AI optimisation (GAIO) comes in. With this up-and-coming digital marketing discipline, it is possible to optimise your content for chatbots and AI models. This involves improving your website's machine readability, including clear headings, paragraphs and concise URLs.
In contrast to conventional SEO, brand mentions and the type of online communication regarding your company are even more relevant when it comes to GAIO. Thoroughly analysing your target audience is essential if you want to understand your customers' search behaviour and interests. You should carefully decide what information should be available to AI systems while also protecting sensitive content.
GAIO enables your company to adapt to modern search habits and gain a significant competitive advantage. Benefit from an enhanced SEO strategy and let us help you boost your website's visibility in the age of AI.
GAIO helps you optimise your content for AI-powered technologies. AI also opens up opportunities for your company to boost process automation. Harness the benefits of AI to impress the outside world and speed up internal processes.
Our Professional SEO Has Helped These Companies Achieve Success
Other Digital Marketing Services
As a Professional SEO Agency, We Increase Your Visibility Across the Board
On-Page SEO
On-page SEO includes optimising meta tags, URLs, content and other factors to increase the visibility and relevance of your website in search engines.
Off-Page SEO
Off-page SEO focuses on setting up high-quality backlinks to strengthen the authority of your website and help you achieve top rankings.
Technical SEO
Technical SEO is all about optimising the technical aspects of your website to make it more easily accessible to search engines. The goal is to ensure that the website can be crawled and indexed properly, which in turn leads to increased visibility and higher rankings on search engine results pages.
FAQ – Frequently Asked Questions About Professional SEO
How does dotSource develop an SEO strategy?
By thoroughly analysing your website, competition and target audience, we craft a tailor-made SEO strategy that meets your company's specific requirements.
What is local SEO?
Local SEO is crucial for effectively reaching nearby customers and increasing your company's visibility in local search results.
Why do you need backlinks for professional SEO?
High-quality backlinks boost your website's search engine rankings, increase your visibility and drive valuable traffic to your website. These backlinks are generated through targeted outreach, strategic link building and content marketing – a key contribution to effective SEO.
Does professional SEO boost conversion rates?
Professional SEO increases the visibility and relevance of your website, which helps attract more qualified visitors and consequently has a positive impact on conversion rates. In addition, the organic rankings achieved through SEO measures enhance the performance of your pay-per-click (PPC) campaigns.
Do you want to learn more? I'm looking forward to hearing from you!
