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C&A Mode GmbH & Co. KG

Usability and conversion optimisation of the entire checkout process

About C&A

With more than 1,500 branches in 18 European countries and more than 35,000 employees, C&A is one of Europe's leading fashion retailers. Every day more than two million customers visit their stores. C&A sees itself as a supplier of quality fashion at affordable prices for the whole family.

In addition to the European branches, the company is also present in Brazil, Mexico, and China. Our dotSource experts put the checkout functions through their paces for the fashion retailer. Numerous tests allowed us to identify vulnerabilities and make recommendations for improving usability and conversion. Ultimately, the client benefited from optimising the entire checkout route for international rollouts.

CLIENT

C&A Mode GmbH & Co. KG 

SERVICE

Usability and conversion optimisation of the checkout process

PROJECT PERIOD

March & April 2014

We'll Bring Your Fashion Retail Dreams to Life!

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Christian Onnasch

Christian Onnasch

Account Executive

Digital Business

+49 3641 797 9027

c.onnasch@dotSource.de