Digitalisation in B2B: An Overview
Managing Complex B2B Relationships Properly
Today, business relationships in B2B are mostly digitalised. However, it is important to optimise B2B e-commerce as well as customer service and marketing in such a way that they meet the increased customer requirements despite complex products. We show, for example, how Angst+Pfister improves the customer experience of its target group with special online shop features.
Successful with a Multi-Channel Platform
Innovative B2B companies opt for highly integrated multi-channel platforms with perfectly meshing digital cogs – from e-commerce tools and content management systems to business intelligence solutions. The perfect integration of the system landscape allows companies to unfold their full potential – as is the case with MEVACO.
Moving Towards a Data-Driven B2B Future
Knowing your target group and its needs is crucial to success – not only in retail business. To achieve this, a wide range of information on customer behaviour and preferences must be systematically evaluated. Optimising your workflows and offers is a key to future-proof B2B e-commerce – and business intelligence as well as data-driven marketing are the tools you need.
The Right Strategy for B2B E-Commerce
Most companies are still far from fully harnessing the potential offered by B2B e-commerce. Instead of opting for a modern online shop and powerful systems for handling customer and product data, they stick to analogue sales channels and manage orders via e-mail, phone and even fax. Time to change that! In this video, our expert Frank Andersen explains what a successful B2B e-commerce strategy looks like.
In these best practice insights, we take a look at selected success stories to show how complex B2B e-commerce can be made faster, more efficient and, above all, more user-friendly with innovative digital solutions.
You can also find out in our »Digitalisation in B2B Best Practices« publication
- what specialised B2B e-commerce tools enable you to digitally map extremely individual orders
- how Heidelberger Druckmaschinen AG (HDM) provides an optimised customer journey for 36 international online shops
- which digital marketing strategy Messe Erfurt GmbH uses to increase its reach as a B2B service provider
- how MEVACO perfectly integrates marketing, sales and services using a powerful multi-channel platform
- how KWS benefits from modern business intelligence in the form of Microsoft Power BI
- how Angst+Pfister presents its high-tech components even better by merging content and commerce
- what measures your company can take to become a pioneer of digital transformation in B2B
»Digitalisation in B2B« Best Practices: The Success Stories in Detail
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