CLICKPOOL GmbH | Dildoking (E-Commerce)

CLICKPOOL GmbH was founded in Berlin in 2004, initially as an operator of an online mail order company. On the 1st of April 2004, its first online shop Dildoking.de went live.

In the following years, the company was able to establish itself by managing other online shops as its success grew.

Today, CLICKPOOL GmbH is a competent partner that offers its fulfilment services to ambitious start-ups and business customers from various industries who are already well established.

The online shop Dildoking.de is now one of the leading and largest online adult shops in Germany and Europe. In 2020, Dildoking made it into the top 5 of the most popular sex shops in Germany.

In spring 2019, the online shop operator CLICKPOOL GmbH approached dotSource with the request to connect a PIM system to the Dildoking online shop. However, it already became apparent at the beginning of the project that the focus would have to be on the shop system first, as it no longer met the adult shop's requirements and both support and security updates were about to expire.

For this reason, the dotSource team recommended starting with replatforming.

It was decided to stay with the same shop system provider and migrate from Magento Commerce Cloud 1 to Magento Commerce Cloud 2, version 2.3.

After determining the requirements, an initial minimum viable product (MVP) was developed. Thanks to an agile approach (Scrum), the dotSource team was able to carry out the relocation of the server architecture to the cloud, including the transfer of all existing content. In addition, existing features were readapted and restructured and the platform was expanded to include third-party systems that allow for seamless operational processes.

Success & Added Value

Thanks to the migration, Dildoking has a future-proof shop system that features a modern architecture, is freely scalable and easy to use. The retailer has access to the latest technology, which provides greater data security and room for further development.

An analysis of the existing SEA measures also made it possible to significantly reduce the cost revenue ratio for Google Ads and the adspend in general.