Fissler (Content Commerce Platform)

Fissler is one of the world's leading manufacturers of high-quality cookware. The premium brand's product range includes pots, pans and pressure cookers. With perfection, precision and skilled workmanship »Made in Germany«, the family-owned company ensures delightful experiences and joy in cooking.

Fissler has won numerous awards for the innovative design and outstanding quality of its products. Founded in 1845 by Carl Philipp Fissler, the company with headquarters in Idar-Oberstein (Rhineland-Palatinate) now has more than 800 employees and is active in over 80 countries.

Initial Situation

Fissler is committed to the continuous optimisation of functionality and design to meet the wishes and needs of its customers – not only in terms of its products, but also with regard to its online presence and the associated shaping of digital customer relationships.

For this reason, Fissler turned to dotSource to receive support in using the existing software solutions more professionally and setting up a solid system landscape as a basis for an international launch. Furthermore, the entire online presence was to be modernised to provide an excellent user experience.

By integrating technical solutions and migrating existing systems, a sound basis for internationalisation was to be created. Moreover, in line with the personalised and emotional customer approach, the design of the content commerce platform was to be adapted.

Consequently, dotSource implemented the following work packages:

• Migration of the content management system (CMS) and e-commerce solution
• Integration of suitable e-mail marketing software
• Implementation of an interface between product information management (PIM) system and online shop
• Redesign of the entire online presence
• Roll-out of international online shops

Added Value

The extensive project for our client Fissler shows that a user-centric approach is just as important a part of the corporate strategy as a perfectly integrated system landscape.

• By connecting the existing systems, Fissler can now organise business processes more efficiently – both on a national and international level.
• The basis for cutting-edge content commerce was created.
• Thanks to the integration of marketing automation software, a wealth of data is now available and can be used for new marketing and sales activities.
• By automating interfaces, it was easier for Fissler to boost its corporate growth.
• The enhanced user experience on the online shop and content pages leads to higher conversion rates and better online shop performance.