Formel-Pro (BayWa)

Standardised Content Management System across the Entire Group

An expanded CMS channel that is capable of content commerce was created for Formel-Pro. To achieve this, the previous content management system (CMS) TYPO3 was replaced with Bloomreach Experience Manager (brXM). dotSource had already migrated the CMS to Bloomreach for BayWa's own brand Südpellets. As a result, brXM is now used as the CMS across the entire group. This creates synergies and saves time and effort thanks to central content maintenance. In the future, it will also be possible for Formel-Pro to merge content and commerce, i.e. to combine informative content with a seamless shopping experience.

Connection to a Modern PIM System

In the previous CMS, the manual maintenance of product data took a lot of time and was prone to errors. To improve this, an existing interface between the product information management (PIM) system and the e-commerce system (SAP Commerce) was extended to enable connection to brXM.

Thanks to this integration, all systems involved can benefit from the same database in real time.

Synergy Effects for Content and Commerce

As part of the migration and integration process, new features were implemented as well. Videos are now automatically integrated from the PIM system into product detail pages; the download centre is also automatically filled via the PIM system. However, the implementation of the CMS did not mark the end of the collaboration between Formel-Pro and dotSource: A quantity calculator will be the next feature to be implemented. In addition, the developed interface can be reused to connect further CMS channels. Every other building materials and agricultural brand belonging to BayWa can use it in the future so that their product detail pages can also be automatically generated.