About hessnatur
hessnatur has been a key player in the German fair fashion industry since 1976. The company takes on a pioneering role in setting ecological and social standards in textile production.
It all started with a baby collection made entirely of natural materials. In 1991, hessnatur went on to become the world's first brand to grow organic cotton. Later, women's and men's clothing as well as home textiles were added to the company's product range.
The company now has around 360 employees and operates a highly successful online shop as well as brick-and-mortar stores in Hamburg, Munich, Düsseldorf, Frankfurt and Butzbach.
Project Successes
Distributing Content Centrally
A modern content management system (CMS) helps hessnatur combine storytelling and product presentation in an appealing way. With the support of dotSource, the company found the ideal software solution for minimising maintenance effort and utilising multiple channels. Storyblok's headless CMS also improves the author experience for hessnatur's employees.
Tailored CMS Integration
hessnatur's online shop, which had been implemented as part of a previous project with dotSource, laid the foundation for unprecedented sales growth between 2020 and 2022. To build on this, the new CMS was connected to the existing system landscape by the dotSource expert team. Moreover, an intelligent search tool from Algolia was integrated, making it possible to create personalised offers throughout the customer journey.
Effectively Interlinking Content and Commerce
In the fair fashion industry, it is not just about the appearance of products – information on the origin and sustainability of clothing is also of central importance to the target audience. Since the new CMS enables hessnatur to convincingly combine storytelling and product presentation in the e-commerce sector, it marks an important step towards a forward-looking content commerce strategy.
Client | Hess Natur-Textilien GmbH & Co. KG |
Industry | Fashion, Retail |
Technology | Storyblok |
Focus |
By supporting us in the implementation of our new CMS, dotSource has once again proven to be a valuable partner. This has helped us make significant progress on our digital roadmap. The mobile-optimised pages and the system's headless approach will make our e-commerce division even more future-proof and enable us to respond to our customers' requirements even better.
You Too Can Benefit from Modern Content Commerce
- Combine valuable information from your CMS and shop solution
- Strengthen your brand through relevant, contextualised content
- Deliver high-quality content for better search engine rankings
- Create a holistic customer journey to ensure enhanced customer loyalty
- Optimise workflows and boost efficiency in content management
Download the success story now
Other Projects We Have Already Implemented for hessnatur
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