About KLEEN PURGATIS
Based in North Rhine-Westphalia, KLEEN PURGATIS is a leading provider of cleaning, personal care, hygiene and disinfection products. As part of the BUDICH GROUP, which has been in existence for over 140 years, the company offers high-quality products for customers operating in the healthcare, hotel, catering and facility management industries. KLEEN PURGATIS places particular emphasis on making the cleaning process a simple, effective, safe and sustainable part of daily work – in line with its philosophy of »simply conscious cleaning«. With sites in Hiddenhausen and Wittenberg (Saxony-Anhalt), the company produces a wide range of cleaning products that are valued in both private and professional settings.
Project Successes
Central Source of Customer Information
Together with dotSource, KLEEN PURGATIS transformed its customer management from predominantly analogue processes to Salesforce Sales Cloud. This digital solution makes it possible to flexibly manage customer data on the go. With the option to create reports on the spot, documentation processes are seamlessly integrated into daily workflows, establishing a single source of truth for customer data that can be accessed at any time.
Efficient Lead Management
The project resulted in optimised lead management, digitally mapping KLEEN PURGATIS' complex sales structure. In this regard, the easy-to-use Salesforce solution provides support through lead structuring and reminders. This improves internal workflows and boosts satisfaction, making sure that customers are served in line with their needs and at the right time.
Data-Driven Business Strategy
Thanks to the implementation of Salesforce Sales Cloud, KLEEN PURGATIS is able to make accurate forecasts based on valid data. This enhanced transparency regarding customer needs allows for more precise production planning. With data-driven decision-making serving as the basis for the business strategy, the company can align its activities more effectively with the latest market developments.
Client | KLEEN PURGATIS GmbH |
Industry | Cleaning Chemicals |
Technology | Salesforce CRM (Salesforce Sales Cloud) |
Focus | CRM |
You Too Can Benefit from Salesforce Sales Cloud
- Centralised overview of customer information
- Efficient customer data management using digital tools
- Optimisation of sales processes through automatic reminders
- Data-driven forecasting to help shape the business strategy
- Customisability and outstanding usability
- Modular extensibility to meet industry-specifc requirements
Other Projects We Have Already Implemented for KLEEN PURGATIS
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