About LERROS
As an internationally successful fashion brand, LERROS stands for »lifestyle for every day«. Over the past 30 years, its clear and authentic brand messaging has allowed LERROS to become one of the leading system providers in menswear.
Moreover, LERROS is present in e-commerce via its own online shop www.LERROS.com and many established online retailers.
| CLIENT | LERROS Moden GmbH |
| PROJECT | SEA Consulting and Optimisation |
| INDUSTRY | Fashion |
| FOCUS | Digital Marketing |
| PROJECT PERIOD | Since 2015 |
Individual Strategy & Further Consulting
Initial Situation
The strong competition in the fashion industry was a challenge for LERROS. With the goal of expanding its own brand presence to numerous channels and optimising it throughout the entire customer journey, LERROS has consulted dotSource regarding its online marketing portfolio since 2015. In addition to increasing its brand awareness, the measures were to increase sales figures and the online shop’s turnover as well.
Implementation
To reach these ambitious goals, the following services were carried out:
- SEA Consulting
- SEA Optimisation
- Product Data Marketing
- Display Advertising
- Web Analysis
- Clean-Up of the GoogleAds Account
- Implementation of a Multichannel Marketing Tool
Added Values
Thanks to the support in digital marketing, LERROS Moden GmbH was able to considerably increase its visibility online and significantly improve its cost revenue ratio.
Thanks to the comprehensive training by dotSource GmbH, LERROS employees are also able to react independently and optimally to current developments and challenges.
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