About Mövenpick Wein
Since the opening of the first Mövenpick restaurant in 1948, the Swiss group has evolved into a brand that stands for indulgence at the highest level.
Being one of the leading online suppliers of quality wines in Switzerland and Germany, the Mövenpick Wein division also wants to turn wine culture into a digital experience.
We are proud that the high quality of our products is reflected on the trendy surface of our online shop. The new design is really fun and exactly meets the needs of our target group. In the development and implementation, the dotSource team has really done a great job.
CLIENT | Mövenpick Wein |
PROJECT | |
PROJECT PERIOD | January 2016 – September 2016 |
TECHNOLOGY |
Outstanding User Experience in Tune with the Times and the Target Group
Initial Situation
With the desire to modernise its online brand presence and improve usability on mobile devices, Mövenpick Wein commissioned dotSource to create a new design concept and subsequently integrate it into the existing Magento e-commerce platform.
Not only did the redesign have to be in line with the latest design trends, but it also had to meet the heterogeneous target group's different expectations of an online shop interface.
Project Implementation
- Analysis of both existing and desired new target groups
- Modelling of proto-personas (including their needs and expectations)
- Design development based on current design trends
- Improvement in user experience, performance and responsive web design
- Integration of intelligent filters and smart product lists
- Creation of a mobile commerce design
The platform redesign significantly increases convenience and improves customer service. The well thought out architecture provides users with a positive customer experience in the virtual wine cellar – right from the start. Through better performance and usability, new visitors as well as returning and regular customers are addressed according to their needs on the homepage.
Determined shoppers are led directly to the product of their desire and indecisive visitors are guided through the process and provided with concrete recommendations. Regular customers are inspired by the alternating product presentations to delve deeper into an assortment previously unknown to them.
Other Projects We Have Already Implemented for Mövenpick Wein
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