myAGRAR

Whether e-commerce, mobile app or customer success: The online shop for agricultural products continues to evolve and helps shape innovation in a long-established industry.

About myAGRAR

The myAGRAR online shop, operated by AgrarOnline GmbH with headquarters in Schleswig-Holstein, offers a wide range of products for the agricultural industry, covering everything from seeds, crop protection agents, fertilisers and agricultural technology to workwear.

As a professional e-commerce pioneer and a subsidiary of BAT Agrar GmbH & Co. KG, AgrarOnline GmbH has been shaping agricultural trade in Germany since 2017. For many years, myAGRAR has worked with dotSource as a reliable partner for challenging digitalisation projects.

Our Services for myAGRAR So Far

System selection, configuration and implementation of a customer relationship management (CRM) solution and a marketing automation tool
Migration of the online shop from Oxid to Adobe Commerce – strategy consulting, e-commerce system implementation
Cloud services with Microsoft Azure
User experience (UX) consulting and A/B testing for user-centric optimisation
Development of an easy-to-use mobile app for convenient ordering and direct communication with the agricultural target audience

What Our Clients Say

Within three months, we implemented Salesforce Sales Cloud and Pardot. dotSource provided us with comprehensive support and proved to be a reliable partner. The fast response times and availability of experts outside the core team drove the project forward. Even critical and high-risk issues were always addressed realistically and the agency now continues to support us.
Tom Metschulat, Head of Platform Management, myAGRAR

Thanks to the interactive approach to consulting, we did not just learn new methods and skills, but also got a valuable glimpse behind the scenes of A/B testing. The professionalism of the dotSource UXD team and the practical work inspired us and prepared us for future user-centric optimisations in e-commerce.
Tom Metschulat, Head of Platform Management, myAGRAR

We are delighted with the performance of the new system and would like to thank dotSource for the tremendous commitment, especially during the Christmas holidays. Not only was the cooperation straightforward and efficient, but the people are also very pleasant on a personal level. With the new e-commerce solution based on Magento Commerce, we are ideally prepared for all future challenges.
Tom Metschulat, Head of Platform Management, myAGRAR

Thanks to dotSource's app development capabilities, we have reached another milestone in mobile commerce. The launch of the app once again confirms that we can rely on dotSource's digital expertise.
Tom Metschulat, CEO, myAGRAR

Find Out More about All the Different Projects of myAGRAR and dotSource Here

Mobile App Development

With its own mobile app, myAGRAR makes its product range available to farmers during their busy working days.

Conversion Rate Optimisation

User-centric online shop optimisation: UX consulting and A/B testing help myAGRAR build internal expertise and boost conversions.

Cloud Services with Microsoft Azure

Through a tailored cloud strategy and Azure hosting, myAGRAR achieves maximum flexibility and scalability while future-proofing its multi-client platform.

Online Shop Based on Adobe Commerce

With a multi-client platform based on Adobe Commerce (formerly Magento Commerce), the myAGRAR online shop is well prepared for the future.

CRM and Marketing Automation

myAGRAR Salesforce CRM Marketing Automation

By implementing Salesforce's customer relationship management (CRM) and marketing automation tools, myAGRAR can deliver consistent, personalised communication across all channels.