About myAGRAR
myAGRAR, the online shop for farmers, has been up and running since 2017 and is part of an affiliated network belonging to the long-established BAT Agrar group. The range of products offered by the modern online shop includes crop protection agents, seeds, fertilisers as well as workwear and agricultural technology. myAGRAR is not only aimed at professional farmers, but also at all those who want to benefit from a wide range of products and fast delivery.
Project Successes
User-Centric Development
Only those who know their customers' behaviour and preferences can develop their products and services in a targeted manner. To enhance its in-house expertise in this regard, myAGRAR turned to its long-standing digitalisation partner dotSource. Besides practical knowledge transfer through consulting and workshops, the dotSource UX design team also took on the prototyping of a fresh web design and optimised the myAGRAR online shop for mobile devices.
Data-Based Decisions
A/B testing means examining optimisation ideas, for example for the design of an online shop, by comparing two (or more) versions under real conditions. By monitoring user behaviour, it is now possible for myAGRAR to make decisions on the further development of its website based on concrete data. dotSource supports the agricultural trader in the definition of test hypotheses, the technical execution of tests as well as the analysis and implementation of the results.
Innovative Methods
myAGRAR reaps long-term benefits from the practical workshops and the consulting services provided by dotSource's UXD experts. Not only did the employees of the agricultural trader learn about relevant testing tools, but they were also able to integrate innovative methods such as design thinking into their daily work. In addition, they gained valuable insights into the technical set-up of a test environment and the targeted use of web analytics.
Client | AgrarOnline GmbH |
Industry | Agriculture |
Project Period | Since January 2020 |
Focus | UX Consulting, UX Design, Conversion Rate Optimisation |
Solutions | Google Optimize, Google Tag Manager, Google Analytics, Hotjar, UXPin |
Thanks to the interactive approach to consulting, we did not just learn new methods and skills, but also got a valuable glimpse behind the scenes of A/B testing. The professionalism of the dotSource UXD team and the practical work inspired us and prepared us for future user-centric optimisations in e-commerce.
You Too Can Benefit from A/B Testing and Conversion Rate Optimisation for Your Website
- Improved user experience for your customers
- Higher conversion rates resulting in more sales
- Better monitoring and analysis of user behaviour
- Data-based optimisation saves time and requires fewer human resources
- Integration of a suitable testing tool into your shop system
- Training your team in using testing tools
Other Projects We Have Already Implemented for myAGRAR
Want to learn more? I'm looking forward to hearing from you!
