About Sonderpreis Baumarkt
In Germany, the density of do-it-yourself (DIY) stores is particularly high. E-commerce in tools, ironmongery and gardening products is also booming. With more than 300 branches in Germany, FISHBULL Franz Fischer Qualitätswerkzeuge GmbH from Neustadt bei Coburg (Franconia) has established itself in the DIY industry.
Since its foundation in 1995, the company's unique selling point has been offering screws and ironmongery at favourable prices. In addition, the company sells tools from its own brands and has special offers. The company launched its online shop in 2013.
Project Successes
Strengthened Customer Loyalty with a Mobile App
E-commerce apps for mobile devices are popular among many companies because they act as a valuable communication channel and provide direct access to target audiences. With these apps, users can quickly find the products and services they are looking for. Having recognised this potential, Sonderpreis Baumarkt decided to collaborate with dotSource in order to strengthen customer loyalty by developing and launching its own app.
Enhanced Customer Focus Thanks to Useful Features
The process of developing a native mobile app requires a lot of planning and decision-making. Thanks to agile methods, the first version of the app with essential features was launched within just three months – for both iOS and Android operating systems. Since then, the app has been continuously developed further and new features have been added, including the integrated bonus card (»Macherkarte«) and a digital tape measure.
Effective Integration of Shopping and Service
With the mobile app, Sonderpreis Baumarkt now has another fundamental component for a modern omnichannel strategy. The app provides users with an overview of all relevant information and offers. Not only are the weekly offers clearly listed in the app, but the online shop itself is also just a swipe away. Features such as a digital receipt also highlight the service-driven approach of the Franconian company.
Client | FISHBULL Franz Fischer Qualitätswerkzeuge GmbH |
Industry | Retail |
Technology | iOS, Android |
Focus | Mobile App Development, UX Design |
dotSource has been supporting our digital transformation journey for many years. Whether it is PIM, e-commerce or app development: we are in good hands when it comes to multi-stream projects and benefit from dotSource's extensive expertise as well as agile, modern project management.
You Too Can Inspire Your Target Audience with a Modern Mobile App
- Enhanced customer loyalty thanks to useful features
- User-friendly operation and modern design
- Mobile use cases such as augmented reality
- Fast app launch by following agile methods
- Targeted further development based on user feedback and usability tests
- Solid foundation for a successful omnichannel strategy
- Increased brand visibility through presence in app stores
Download the success story now
Other Projects We Have Already Implemented for Sonderpreis Baumarkt
Want to learn more? I'm looking forward to hearing from you!
