About Stadtwerke Jena
Stadtwerke Jena Group is the largest provider in the fields of energy, mobility, housing, leisure and service for the people of Jena and the surrounding region. Under the umbrella of Stadtwerke Jena GmbH, multiple subsidiaries and associated companies work together. Stadtwerke Jena GmbH is a 100 per cent subsidiary of the city of Jena and thus in public ownership.
More than 1,600 employees at Stadtwerke Jena Group are continuously working towards not only improving the products and services they offer, but also providing excellent customer service, for example through a modern and user-friendly online presence.
Project Successes
Consistent Online Presence with Magnolia
For a modern and uniform public appearance, the separate websites of the individual subsidiaries of Stadtwerke Jena Group were merged into a collective online presence. For this purpose, the content management system (CMS) from Magnolia was implemented. It comes with an intuitive user interface as well as simplified content management workflows and can be integrated with different third-party applications, for example the public transport timetable. Thanks to cloud hosting, a high level of reliability is ensured.
User-Centric Design for the Best Possible Online Experience
High-quality design and excellent usability determine the success of a website. The dotSource user experience design (UXD) team not only developed a user-friendly navigation architecture, but also tested the designs with real website users. The feedback from these usability tests ensured that users would be able to quickly find the information they are looking for.
Digital Marketing for Increased Visibility
To make the wide range of services of Stadtwerke Jena Group visible in a more targeted way, the implementation of the CMS was accompanied by suitable digital marketing measures. These included a well thought out SEO concept as well as optimisations for user-friendly and search engine optimised content. The increased reach is reflected in a significantly higher visibility index since the launch.
Client | Stadtwerke Jena Group |
Industry | Energy |
Technology | Magnolia CMS, Microsoft Azure |
Focus | Content Management, Digital Marketing, UX Design |
With the collective online presence of Stadtwerke Jena, we are able to offer products and services in a single digital space. The common contact point ensures shorter distances and meets increasing demands on digital offers.
You Too Can Benefit from a Powerful CMS
- Enhanced customer loyalty through modern website
- User-friendly and appealing UX design
- Greater efficiency via improved content management workflows
- Considerably increased reach with targeted SEO measures
- Excellent user experience across all online touchpoints
- High level of reliability thanks to cloud set-up
Download the success story now
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