About Villeroy & Boch
Villeroy & Boch is one of the world's leading premium brands for ceramic products. Founded in 1748 and headquartered in Mettlach, Germany, the family-owned company stands for innovation, tradition and style.
As a renowned brand, Villeroy & Boch is represented in 125 countries with products in the Bathroom and Wellness as well as Dining and Lifestyle segments.
Project Successes
Stronger Ties with Specialist Craftspeople
Villeroy & Boch set itself the goal of increasing the loyalty of specialist craftspeople for bathroom and sanitary projects by offering a loyalty programme. In just five months, dotSource created a minimum viable product (MVP), enabling Villeroy & Boch to quickly benefit from a functional, innovative loyalty programme. As a customer relationship management (CRM) agency, dotSource also ensured the linking of all relevant data.
Powerful Salesforce Module
Following a requirements elicitation workshop with dotSource, Villeroy & Boch opted for the »Salesforce Loyalty Management« module. It is equipped with many useful out-of-the-box functionalities like templates and promotion options. This scalable solution also makes it possible to extend the programme to other countries and target audiences in the future.
Proactive Sales Work
The programme divides members into »Select«, »Premium« and »Excellent« tiers, which allows for a differentiated approach according to specific customer needs and preferences. This efficiently supports Villeroy & Boch's sales activities. Furthermore, an indicator for upcoming tier upgrades and downgrades automatically informs sales representatives about what can be achieved through proactive customer communication.
Client | Villeroy & Boch |
Industry | Consumer Goods |
Technology | Salesforce Loyalty Management |
Focus | Loyalty Management, CRM |
In our collaboration with dotSource, flexibility and expertise complemented each other perfectly. We particularly appreciated the agency's hands-on approach to implementing good ideas immediately. We are delighted with the progress we have made together and look forward to our continued partnership.
You Too Can Benefit from Loyalty Management for Your Customers and Partners
- Efficient features for retaining both customers and partners
- Enhanced workflows for your sales and service teams
- Tailored approach to loyalty programme members based on their needs and preferences
- Clear documentation and well-organised data management
- Increased customer satisfaction and more sales
Other Projects We Have Already Implemented for Villeroy & Boch
Want to learn more? I'm looking forward to hearing from you!
