Salesforce Marketing Cloud – The Powerful Marketing Automation Tool

Personalised interaction with customers – across all channels and devices. With Salesforce Marketing Cloud, you can generate insightful customer journey reports, set up sophisticated e-mail campaigns and much more.

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What Is Salesforce Marketing Cloud?

Automate Your Marketing Processes with Salesforce Marketing Cloud

Manage your e-mail marketing processes from anywhere using Salesforce's powerful digital marketing platform.

Salesforce Marketing Cloud offers a wide range of options for social media marketing and advertising as well as SMS campaigns, which makes the tool particularly popular with B2C companies.

Our Salesforce specialists, including Marketing Cloud consultants, Marketing Cloud e-mail specialists and Marketing Cloud developers, support you before, during and after the implementation of the marketing automation solution.

Creating an Outstanding Customer Journey with the Right Tool

Read our »Selecting Marketing Automation Systems« white paper to find out how you can act in a customer-centric way and learn more about the most popular system providers.

Download the white paper now

Our dotSource Experts Are Always at Your Side

Before the Implementation

We develop a marketing automation strategy that fits your business goals.
We find the ideal tool for you to achieve your automation goals.

During the Implementation

Together with you, we configure a Salesforce Marketing Cloud system landscape tailored to your needs.
We generate ideas for your marketing campaigns and provide support in newsletter design.
We bring together marketing, sales and service to deliver an excellent customer experience.

After the Implementation

We continuously develop your solution together. We pursue new ideas and optimisation strategies – for a perfect customer journey.

Why dotSource Is the Right Partner for You

Trusting Partnership: As an official Salesforce Partner maintaining close contact with the software manufacturer and providing regular training courses and workshops, we have extensive expertise regarding Salesforce Marketing Cloud and can advise you effectively on all matters.
Long-Standing Solution Knowledge: Our 50 certified specialists have in-depth customer relationship management (CRM) know-how and bring many years of Salesforce and marketing automation experience to the table.
Effective Collaboration: Our team of Marketing Cloud experts helps you optimise your marketing automation and sales pipeline.

Professional KPI Analysis: With our wealth of experience as a digital marketing agency, we can assist you in defining and assessing your marketing key performance indicators (KPIs).
Multi-Cloud Expertise: We specialise not only in Salesforce Marketing Cloud, but also in multi-cloud integration. We are happy to advise you on how to maximise synergies between different Salesforce solutions such as Datorama, Sales Cloud and Service Cloud.
Training Courses: We support your employees throughout the entire process of getting to grips with Salesforce Marketing Cloud and provide them with the expertise they need to use the system with ease.

Benefits and Features of Salesforce Marketing Cloud

Salesforce Marketing Cloud: Personalised Customer Interactions

Personalised Customer Interactions: Salesforce Marketing Cloud enables you to build and effectively leverage customer knowledge by bringing together data from different sources and devices.

Salesforce Marketing Cloud: Optimised Customer Journey

Optimised Customer Journey: With Salesforce Marketing Cloud and Journey Builder, one of the built-in tools, you can create a wide range of touchpoints to reach customers via e-mail, SMS, apps and advertisements, for example, and respond quickly to changing trends.

Salesforce Marketing Cloud: A/B Tests as a Useful Tool

A/B Tests as a Useful Tool: By testing different versions, you can easily find out which type of communication is most popular with your target audience, allowing you to increase the effectiveness of your campaigns.

Intelligent Data Networking: You can access information on the interactions of your leads across all platforms, making it possible to enhance your marketing automation processes.

Salesforce Marketing Cloud: Independence of Location

Independence of Location: The cloud-based system lets you carry out marketing activities from anywhere and track delivery rates and interactions directly from your smartphone.

Salesforce Marketing Cloud: AI-Powered Interactions

AI-Powered Interactions: Alongside Datorama, Salesforce's marketing intelligence system, the Einstein tool is part of Salesforce Marketing Cloud. With this feature, you can collect and combine data via artificial intelligence (AI) to improve communication with customers.

How Salesforce Marketing Cloud Supports Your Digital Marketing Activities

Salesforce Marketing Cloud allows you to track the behaviour of visitors in real time so that you can address them in a personalised way.
Thanks to the drag-and-drop tools available in Audience Builder, you can easily segment data from different sources to reach your target audience more effectively.

With Content Builder, Salesforce's cross-channel content management tool, you can optimise your e-mail campaigns and ensure a strong mobile presence.
It has never been so easy to generate leads, acquire new customers and reactivate existing ones: Advertising Studio assists you in planning marketing campaigns and implementing them successfully.

A Selection of Our Clients That Are Already Successful with Salesforce Marketing Cloud

What Our Clients Say

By implementing Salesforce Marketing Cloud, we now have the possibility to precisely address our customers and advance the automation of our marketing communication. The dotSource team professionally supported us in interlinking the data dispersed in our complex system landscape and in creating an overall picture for the digital marketing communication. In particular, this allows us to expand our customer relationships and to optimise them. We are looking forward to further successful cooperation.
Natascha Barrett, Senior Manager (Marketing, CRM), De Gruyter

We needed a quick, uncomplicated and flexible solution. With dotSource, we did not only get such a solution, but also a responsive, uncomplicated and flexible team with whom we had a strong, mutual basis of trust right away. All of this has even – or particularly – proven itself in challenging moments.
Benjamin Luyten, Head of Partnershop International, GRANIT PARTS

We were faced with the challenge of creating a platform that encompasses e-commerce, service and marketing. dotSource supported us throughout the entire project and continues to do so, developing a professional solution together with us so that we can achieve all of our goals. In the process, we got to know dotSource as a flexible and reliable partner who impressed us with their experience and expertise. Even communication in English was not a problem at any time.
Shugo Kiryu, Product Owner Online Shops, FUJIFILM Europe GmbH

We really learned to appreciate the close cooperation with a brilliant team! The proposed solutions were excellent every time and the communication channels were direct, fast and unbureaucratic. dotSource really helped us implement Salesforce Service Cloud and Salesforce Marketing Cloud.
Alexander Ramseger, Head of Business Applications, Berge & Meer Touristik GmbH

FAQ – Frequently Asked Questions About Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is one of the world's leading e-mail marketing and marketing automation tools when it comes to creating and managing successful advertising campaigns.

What are the benefits of Salesforce Marketing Cloud?

The platform enables you to track customer behaviour in real time, bring together marketing, sales and service, deliver targeted advertisements and provide personalised customer experiences – regardless of location.

Which marketing disciplines does Salesforce Marketing Cloud cover?

The Salesforce solution focuses on creating a perfect customer journey. To achieve this, e-mail and social media marketing as well as advertising are used. Based on the data generated, you can carry out assessments via the analytics tool and optimise your processes.

How does Salesforce Marketing Cloud differ from Salesforce Pardot?

Salesforce Pardot is clearly labelled as a tool for B2B marketing and lead qualification. The features of Salesforce Marketing Cloud, by contrast, are perfectly tailored to B2C processes.

Unlike Salesforce Pardot, Salesforce Marketing Cloud has extensive features such as Advertising Studio and Mobile Studio. Those who prioritise one-to-one customer journey communication across a wide range of channels should opt for Salesforce Marketing Cloud.

Turning to Salesforce Pardot, the focus is on lead management, generation and nurturing. As part of Salesforce Marketing Cloud, this tool offers comprehensive e-mail marketing capabilities and provides users with an intuitive interface, ready-made e-mail templates and the ability to conduct A/B tests.