What Is Marketing Cloud Account Engagement (Formerly Pardot)?
E-mail marketing, download forms as well as lead scoring, grading and nurturing: with Salesforce's cloud solution, you get the complete package when it comes to the automation of your B2B marketing.
Using it not only gives you more high-quality leads, a shortened sales cycle and personalised messages with dynamic content – the system also helps you break down silos between marketing, sales and service: by distributing tasks across different departments, the workload of employees is reduced and time is saved.
Over the course of the rebranding, the solution has been given a new name – Salesforce Pardot is now called »Marketing Cloud Account Engagement«.
The Right Tool for an Ideal Customer Journey
In this white paper, we compare popular solution providers and recommend best practices for marketing automation.
Our Services as Marketing Cloud Account Engagement (Formerly Pardot) Experts
Before the Implementation
- We identify your requirements for the tool and support you in the implementation
During the implementation
- We advise you on effective marketing campaigns and help you design outstanding newsletters
- Together with you, we configure automation processes for lead scoring, grading and generation
After the implementation
- We support you in the creation and analysis of reporting dashboards in Marketing Cloud Account Engagement and interpret relevant figures and data together
Why dotSource Is the Right Partner for You
- Trusting Partnership: As a certified Salesforce Partner for many years, we are in regular close contact with the software provider and are always up to date on new updates and developments to provide optimal support
- Long-Standing Solution Knowledge: Our 50 certified specialists bring best practices as well as rich Salesforce and marketing automation experience to the table, which translates into efficient and fast implementation
- Data Experts: When it comes to pipeline optimisation and marketing automation, we have got you covered – we are happy to help you set up and configure Marketing Cloud Account Engagement and hold training courses in using the system
- Professional KPI Analysis: With our background knowledge of data-driven business, we support you in interpreting relevant KPIs of individual marketing channels and show you how they are connected
- Multi-Cloud Expertise: As multi-cloud experts, we also have extensive expertise in working with other Salesforce solutions for marketing, sales and service
- Training Courses: As consultants and inspiring thinkers, our Marketing Cloud Account Engagement development teams support you throughout the entire process and provide you with far-reaching knowledge for enhanced data literacy in your company
Benefits and Features of Salesforce Marketing Cloud Account Engagement
- Form Builder for an Excellent Form Experience: In Marketing Cloud Account Engagement's integrated Form Builder, you can freely design forms for your website and capture leads generated by gated content
- Gain Qualified Leads with Marketing Cloud Account Engagement's Lead Generation: Collect valuable data from website visitors and create qualified leads with form features such as field dependencies, progressive profiling, kiosk mode and tags
- Lead Grading as a Key Benchmark: Automated lead grading saves your sales team time in assessing lead quality based on specific criteria and evaluating how to proceed depending on the assessment
- Assess Through Lead Scoring: With Marketing Cloud Account Engagement's scoring system, you are always informed about how often potential customers have interacted with your assets and can use this to make segmentations and automation rules
- Lead Nurturing for Enormous Time Savings: Save time in communicating with contacts who are not yet sales ready and enable precise and personalised customer contact with drip campaigns
- Keep the Most Important Data in View: For simple, fast and meaningful performance measurement, Marketing Cloud Account Engagement gives you real-time insights into key e-mail marketing metrics such as deliverability, bounce, open and click-through rates as well as »opt in« and »opt out«
How Salesforce Marketing Cloud Account Engagement (Formerly Pardot) Supports Your B2B Marketing
- With dynamic content and personalisation, Marketing Cloud Account Engagement helps you become a marketing automation champion and better track and manage your ROI and leads
- The marketing automation tool offers optimal lead nurturing, allowing customers to separately embark on their own customer journey
- With Marketing Cloud Account Engagement, you can quickly create and send landing pages and registration forms to deliver gated content for attracting new leads
- With this solution, the world's leading CRM provider helps you automate typical marketing and sales tasks, such as lead management, thereby reducing the workload of your employees
FAQ – Frequently Asked Questions About Salesforce Marketing Cloud Account Engagement
What is Salesforce Marketing Cloud Account Engagement?
Marketing Cloud Account Engagement (formerly Pardot) is a powerful and easy-to-use B2B marketing automation platform.
What can Marketing Cloud Account Engagement help with?
Marketing Cloud Account Engagement helps you optimise your campaign performance, shows you real-time reports and assists you in lead nurturing, scoring and grading.
What are the benefits of using Marketing Cloud Account Engagement?
The marketing automation tool helps you achieve several of your marketing goals at once: personalise your e-mail and customer communication, create more efficient sales channels, address your target audience more accurately and use Engagement Studio to engage with your customers in an automated way.
What marketing disciplines does Marketing Cloud Account Engagement cover?
In addition to the broad field of e-mail marketing, Marketing Cloud Account Engagement also offers services such as lead nurturing and qualification, contributes to lead capturing and lets your employees easily create landing pages as well as personalised forms.
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