SAP Marketing Cloud – Understand Your Customers Better and Address Them in a Targeted Manner
To impress your customers with your products and services, good understanding of the target group and its needs is essential. As an intelligent marketing automation solution, the SAP system helps you accomplish this.
SAP Marketing Cloud enables you to always keep track of the needs of your customers and present them with individually tailored and relevant information across all communication channels. Consequently, you can significantly increase your conversion rates and make a lasting impression on your target group.
SAP Marketing Cloud has several benefits such as quick set-up, cloud infrastructure and the real-time creation of dynamic customer profiles. The integrated analytics tools assist with predicting customer behaviour.
Learn More About SAP Marketing Cloud in Our White Paper!
How do marketing automation systems enrich customer experience? Which marketing automation system is best suited for your company?
In our »Selecting Marketing Automation Systems« white paper, we evaluate the leading systems and show you how SAP's marketing automation solution compares with other options.
SAP Marketing Redefined: Overview of Our Services
Before the Implementation
- Development of a successful digital marketing strategy
- Strategic consulting as a marketing automation agency, taking your automation process into account
- Assistance with the selection of a suitable marketing automation system that is adequate for your company-specific requirements
During the Implementation
- Configuration to the full extent – from the basic set-up to the operation of SAP Marketing Cloud
- Support with the implementation of automated marketing processes
After the Implementation
- Follow-up consulting and further development of your marketing automation solution
- Training your employees in using SAP Marketing Cloud
- Professional search engine optimisation and Google Ads support for your digital channels
- Optimisation of your UX design and business intelligence support
- Integration of additional SAP CX solutions
Benefits of SAP Marketing Cloud: With SAP Marketing Cloud, You Can
- tailor marketing campaigns by distributing personalised content across different channels based on the behaviour, preferences and interests of your customers
- support your stakeholders with the planning, management and reporting of campaigns
- obtain a 360-degree view of your customers based on their needs, motivation and purchasing behaviour
- ensure optimal data usage via seamless integration into e-commerce and CMS systems
- enrich customer profiles in real time to ensure trustworthy communication as well as maximise campaign effectiveness and conversion rates
- identify the appropriate target group for your campaign
- analyse the performance of your marketing activities and consequently make data-driven decisions
- set up GDPR-compliant consent management for your campaigns and secure the privacy of your customers
- visualise the leading and nurturing process as well as the journey of your customers
- collect and evaluate customer data throughout the entire company
- qualify your leads according to interaction-based scoring
- use machine learning as well as artificial intelligence features to better understand customer behaviour and needs
- automate your marketing processes from lead scoring to e-mail campaigns and the creation of landing pages
FAQ – Frequently Asked Questions About SAP Marketing Cloud
What is SAP Marketing Cloud?
SAP Marketing Cloud is a cloud-based marketing solution for creating, managing and analysing marketing campaigns in their entirety. Using the marketing platform, you can develop cross-channel content for an excellent customer experience – from e-mails to social media. The platform offers versatile tools for target group segmentation. Thanks to the integration of different data sources, you obtain a 360-degree view of your customers with SAP Marketing Cloud. This marketing solution also allows you to make data-driven decisions.
What features are offered by SAP Marketing Cloud?
With SAP Marketing Cloud, you have access to numerous useful features and functionalities, most notably target group segmentation, lead and campaign management as well as the option of real-time analytics and reporting of customer data. Moreover, your cross-channel content is made available to your customers and you can organise A/B tests. Using this solution, you can generate customer insights and predictive models based on real-time behavioural data, thereby optimising your marketing campaigns.
What are the benefits of SAP Marketing Cloud?
SAP Marketing Cloud primarily helps you automate your marketing processes, allowing you to save resources and increase your efficiency. Thanks to the previously developed personalised marketing campaigns, you can also respond better to the needs of your customers and significantly enhance their experience. For this, your content can be made more specific and relevant to your target group. In addition, you can continuously improve and refine your marketing campaigns with the help of sophisticated analytics tools!
How can SAP Marketing Cloud be integrated into other systems?
The system comes with integrated APIs for many other SAP solutions such as SAP Commerce Cloud and SAP Sales Cloud. This lets you enrich your marketing system with a significant amount of information about your leads. Thanks to the support of open interfaces, third-party systems are also easy to integrate. We are happy to assist you in this regard.
How secure is SAP Marketing Cloud?
With several security features such as multi-level authentication, encrypted data transfer and secure access control, customer data protection is ensured. You can also manage personal consent directly in the system. SAP Marketing Cloud thus complies with international standards such as ISO27001 and the GDPR.
Who is SAP Marketing Cloud suitable for?
SAP Marketing Cloud supports companies in different B2B, B2C and D2C scenarios. This makes the marketing solution suitable for companies of all sizes and from all industries. This enables you to improve your marketing strategy, effectively handle different data sources and develop personalised campaigns. Companies that are already relying on the SAP CX suite solutions benefit from simpler integration.
How does SAP Marketing Cloud outperform other marketing automation platforms?
SAP Marketing Cloud can be integrated into other SAP CX solutions easily, which enables seamless management from marketing to sales on a single platform. Moreover, there are comprehensive modalities for target group segmentation, real-time tracking and data validation for your marketing campaigns. Modern machine learning algorithms help you with this. Optimise your marketing processes now!
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