Customer Data Platforms – Facts & Figures
times higher growth in customer satisfaction can be achieved annually with a CDP.
of companies using a CDP report being better equipped to engage with customers consistently across multiple channels.
increase in CDP budgets is planned by about half of all C-level executives surveyed in the coming years.
Customer Data Platforms: Topic Overview
What Does a CDP Do?
A modern CDP consolidates insights from various data sources to reach your target audience more efficiently. Discover how this technology can help you better connect customer touchpoints while providing effective support for both marketing and sales.
How a CDP Works – Clearly Explained
From data collection and segmentation to activation – gain a comprehensive overview of a CDP's core functionalities and learn how this technology improves customer experiences.
Key Criteria for Selecting a CDP
A CDP needs to meet a wide range of requirements. So how do you choose the right solution? Our in-depth comparison of leading software providers in the DACH region helps you make an informed decision.
Become an Expert on CDPs! This White Paper Provides Answers to the Following Questions:
- What are CDPs and what can they do?
- What are the core functionalities of a CDP?
- What differentiates a CDP from systems for customer engagement, business intelligence (BI) or customer relationship management?
- What opportunities and challenges come with the implementation of a CDP?
- What effect do data readiness and a company's mindset have when it comes to the implementation of a CDP?
- What criteria should be used to select a CDP provider?
- What are the strengths and weaknesses of the most important systems?
More on The Topic of CDPs
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