What You Can Expect from the White Paper
- In-Depth Knowledge: More than 60 pages of hands-on marketing automation expertise
- Spotlight on the DACH Region: 10 leading marketing automation platforms for B2B and B2C at a glance
- Transparent Criteria: Comparison based on artificial intelligence (AI) features, data organisation, omnichannel capability and more
- Debunked: The 5 most common myths about marketing automation
- You Can't Spell Campaign Without AI: The role of AI in modern marketing automation
Why the White Paper Delivers Real Value
Benefit from a vendor-neutral, in-depth comparison of leading platforms.
Spend less time researching and gain a clear understanding of relevant vendors, their market positioning and key evaluation criteria.
The dotSource vendor matrix provides a structured overview of the market.
Draw on validated insights from real-word projects and seasoned experts.
dotSource Marketing Automation Systems Vendor Matrix
From HubSpot and Salesforce to Bloomreach – the marketing automation landscape is highly diverse. This makes a structured and well-informed selection process all the more important. The dotSource vendor matrix illustrates how our expert teams classify the leading marketing automation platforms in the DACH region – based on extensive project experience.
The white paper outlines the evaluation criteria behind this classification, highlights emerging trends and shows which system best supports your strategy.
Download the white paper now
»Selecting Marketing Automation Systems«: Facts and Figures
of those who leverage marketing automation see it as a crucial success factor behind their online marketing activities.
of businesses employ automation in marketing, making it the department with the highest degree of automation.
of consumers sign up for newsletters to receive content from brands.
»Selecting Marketing Automation Systems«: Topic Overview
Personalised Customer Engagement
As digitalisation advances, customers' expectations of marketing messages continue to rise. To attract attention, brands need to deliver offers that are tailored to their target audiences.
Wide Range of Use Cases
Marketing automation spans everything from lead management, print, e-mail and social media marketing to reporting. A holistic approach is key to saving both time and money.
Well-Thought-Out System Selection
With a diverse marketing automation landscape, a structured selection process is essential. The white paper breaks down the evaluation criteria and compares leading marketing automation platforms using the dotSource vendor matrix.
Do you want to learn more? I'm looking forward to hearing from you!
Nadine Kannengießer
Account Executive
Digital Business